Your
privacy is important to Bregton. So we’ve developed a Privacy Policy that covers how we collect, use, disclose, transfer, and store your
information. Please take a moment to familiarize yourself with our privacy practices
and let us know if you have any questions.
Collection
and Use of Personal Information
Personal
information is data that can be used to identify or contact a single person.
You
may be asked to provide your personal information anytime you are in contact
with Bregton or an Bregton affiliated company. Bregton and its affiliates may
share this personal information with each other and use it consistent with this
Privacy Policy. They may also combine it with other information to provide and
improve our products, services, content, and advertising. You are not
required to provide the personal information that we have requested, but, if
you chose not to do so, in many cases we will not be able to provide you with
our products or services or respond to any queries you may have.
Here
are some examples of the types of personal information Bregton may collect and
how we may use it.
What personal information we collect
§ When
you create an Bregton ID, purchase a product, contact us or participate in an
online survey, we may collect a variety of information, including your name,
mailing address, phone number, email address, contact preferences, and credit
card information.
How we use your personal information
§ The
personal information we collect allows us to keep you posted on Bregton’s
latest product announcements, and upcoming events. If you don’t want to be on
our mailing list, you can opt out anytime by updating your preferences.
§ We
also use personal information to help us create, develop, operate, deliver, and
improve our products, services, content and advertising, and for loss
prevention and anti-fraud purposes.
§ From
time to time, we may use your personal information to send important notices,
such as communications about purchases and changes to our terms, conditions,
and policies. Because this information is important to your interaction with
Bregton, you may not opt out of receiving these communications.
§ We
may also use personal information for internal purposes such as auditing, data
analysis, and research to improve Bregton’s products, services, and customer
communications.
§ If
you enter into a sweepstake, contest, or similar promotion we may use the
information you provide to administer those programs.
Collection and Use of Non-Personal
Information
We
also collect data in a form that does not, on its own, permit direct
association with any specific individual. We may collect, use, transfer, and
disclose non-personal information for any purpose. The following are some
examples of non-personal information that we collect and how we may use it:
§ We
may collect information such as occupation, language, zip code, area code,
unique device identifier, location, and the time zone where an Bregton product
is used so that we can better understand customer behavior and improve our
products, services, and advertising.
§ We
may collect information regarding customer activities on our website, and from
our other products and services. This information is aggregated and used to
help us provide more useful information to our customers and to understand
which parts of our website, products, and services are of most interest.
Aggregated data is considered non-personal information for the purposes of this
Privacy Policy.
If
we do combine non-personal information with personal information the combined
information will be treated as personal information for as long as it remains
combined.
Cookies and Other Technologies
Bregton’s
website, online services, interactive applications, email messages, and
advertisements may use “cookies” and other technologies such as pixel tags and
web beacons. These technologies help us better understand user behavior, tell
us which parts of our website people have visited, and facilitate and measure
the effectiveness of advertisements and web searches. We treat information
collected by cookies and other technologies as non-personal information.
However, to the extent that Internet Protocol (IP) addresses or similar
identifiers are considered personal information by local law, we also treat
these identifiers as personal information. Similarly, to the extent that
non-personal information is combined with personal information, we treat the
combined information as personal information for the purposes of this Privacy
Policy.
Bregton
and its partners use cookies and other technologies in mobile advertising
services to control the number of times you see a given ad, deliver ads that
relate to your interests, and measure the effectiveness of ad campaigns. If you
do not want to receive ads with this level of relevance on your mobile device,
please contact us.
Bregton
and our partners also use cookies and other technologies to remember personal
information when you use our website, online services, and applications. Our
goal in these cases is to make your experience with Bregton more convenient and
personal.
As
is true of most websites, we gather some information automatically and store it
in log files. This information includes Internet Protocol (IP) addresses,
browser type and language, Internet service provider (ISP), referring and exit
pages, operating system, date/time stamp, and clickstream data.
We
use this information to understand and analyze trends, to administer the site,
to learn about user behavior on the site, and to gather demographic information
about our user base as a whole. Bregton may use this information in our
marketing and advertising services.
In
some of our email messages, we use a “click-through URL” linked to content on
the Bregton website. When customers click one of these URLs, they pass through
a separate web server before arriving at the destination page on our website.
We track this click-through data to help us determine interest in particular
topics and measure the effectiveness of our customer communications. If you
prefer not to be tracked in this way, you should not click text or graphic
links in the email messages.
Pixel
tags enable us to send email messages in a format customers can read, and they
tell us whether mail has been opened. We may use this information to reduce or
eliminate messages sent to customers.
Disclosure to Third Parties
At
times Bregton may make certain personal information available to strategic
partners that work with Bregton to provide products and services, or that help
Bregton market to customers. Personal information will only be shared by Bregton
to provide or improve our products, services and advertising; it will not be
shared with third parties for their marketing purposes.
Service Providers
Bregton
shares personal information with companies who provide services such as
information processing, fulfilling customer orders, delivering products to you,
managing and enhancing customer data, providing customer service, assessing
your interest in our products and services, and conducting customer research or
satisfaction surveys. These companies are obligated to protect your information
and may be located wherever Bregton operates.
Others
It
may be necessary − by law, legal process, litigation, and/or requests from
public and governmental authorities within or outside your country of residence
− for Bregton to disclose your personal information. We may also disclose
information about you if we determine that for purposes of national security,
law enforcement, or other issues of public importance, disclosure is necessary
or appropriate.
We
may also disclose information about you if we determine that disclosure is
reasonably necessary to enforce our terms and conditions or protect our
operations or users. Additionally, in the event of a reorganization, merger, or
sale we may transfer any and all personal information we collect to the
relevant third party.
Protection of Personal Information
Bregton
takes the security of your personal information very seriously. Bregton
online services protect your personal information during transit using
encryption such as Transport Layer Security (TLS). When your personal data is
stored by Bregton, we use computer systems with limited access housed in
facilities using physical security measures.
When
you use some Bregton products, services, or applications or post on an Bregton
forum, chat room, or social networking service, the personal information you
share is visible to other users and can be read, collected, or used by them.
You are responsible for the personal information you choose to submit in these
instances. For example, if you list your name and email address in a forum
posting, that information is public. Please take care when using these
features.
Integrity and Retention of Personal
Information
Bregton
makes it easy for you to keep your personal information accurate, complete, and
up to date. We will retain your personal information for the period necessary
to fulfill the purposes outlined in this Privacy Policy unless a longer
retention period is required or permitted by law.
Access to Personal Information
You
can help ensure that your contact information and preferences are accurate,
complete, and up to date by logging in to your account. For other personal
information we hold, we will provide you with access for any purpose including
to request that we correct the data if it is inaccurate or delete the data if
Bregton is not required to retain it by law or for legitimate business
purposes. We may decline to process requests that are frivolous/vexatious,
jeopardize the privacy of others, are extremely impractical, or for which
access is not otherwise required by local law.
Location-Based Services
To
provide location-based services on Bregton products, Bregton and our partners
and licensees may collect, use, and share precise location data, including the
real-time geographic location of your Bregton computer or device. This location
data is collected anonymously in a form that does not personally identify you
and is used by Bregton and our partners and licensees to provide and improve
location-based products and services. For example, we may share geographic
location with application providers when you opt in to their location services.
Third-Party Sites and Services
Bregton
websites, products, applications, and services may contain links to third-party
websites, products, and services. Our products and services may also use or
offer products or services from third parties. Information collected by third
parties, which may include such things as location data or contact details, is
governed by their privacy practices. We encourage you to learn about the
privacy practices of those third parties.
Our Companywide Commitment to Your Privacy
To
make sure your personal information is secure, we communicate our privacy and
security guidelines to Bregton employees and strictly enforce privacy
safeguards within the company.
Privacy Questions
If
you have any questions or concerns about Bregton’s Privacy Policy or data
processing or if you would like to make a complaint about a possible breach of
local privacy laws, please contact us.
All
such communications are examined and replies issued where appropriate as soon
as possible. If you are unsatisfied with the reply received, you may
refer your complaint to the relevant regulator in your jurisdiction. If
you ask us, we will endeavor to provide you with information about relevant
complaint avenues which may be applicable to your circumstances.
Bregton
may update its Privacy Policy from time to time. When we change the policy in a
material way, a notice will be posted on our website along with the
updated Privacy Policy.